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brands-and-marketing

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The Real Story Behind Hello Kitty: Origins, Brand Strategy, and Cultural Reach

Hello Kitty emerged from Sanrio in 1974 as a simple illustration on a vinyl coin purse, created not as a pet but as a character without a mouth to let listeners project their ow...

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Dove Commercial Racist: What Happened and What Brands Should Learn

In 2017, Dove issued a body wash commercial that sparked accusations of racism and prompted a global backlash. The ad showed a Black woman removing her shirt to reveal a White w...

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