Brand Activism

corporate-activism

Ben & Jerry's protest engagement refers to the ice cream brand’s long history of activism, issue advocacy, and on-the-ground protest support tied to its social mission. Since...

Business & Economy

Ben & Jerry's politics are rooted in using the brand as a platform for progressive social and environmental advocacy while balancing commercial reality. The company takes public...

Relationships

Ava DuVernay and Ben & Jerry's are linked by a long-standing alignment on racial justice, civic engagement, and economic advocacy. This relationship exemplifies how a filmmaker...

advertising-ethics

The Pepsi protest commercial refers to a 2017 advertisement that appeared during a period of heightened social activism. It depicted a simplified march-like setting where a youn...

Marketing and Communications

The Pepsi protest ad refers to a 2017 commercial that depicted a lighthearted protest march where a young woman offers a Pepsi to a police officer, resolving a tense standoff. C...

Relationships

Kaepernick and Nike became widely known together in 2018, when the sportswear brand partnered with the former NFL quarterback on a marketing campaign. Nike first signed Colin Ka...