Viral Marketing

culture-and-society

On 26 February 2015, a single photograph of a dress posted to Tumblr launched a global controversy: was the garment blue and black or white and gold? Within hours, the image fra...

confection_insights

A viral chocolate bar captures widespread attention online, often through striking taste claims, novel formats, or cultural moments. Virality can bring quick sales but does not...

culture-and-society

Left Shark is the costumed dancer who performs a simple leftward shuffle during Katy Perry’s Super Bowl XLIX halftime show in February 2015. While the main stage features sync...

culture-and-society

Girls Gone Wild, a brand built around spontaneous, alcohol-fueled party videos shot on spring break and nightlife locations, peaked in the late 1990s and early 2000s. The franch...